Recently, TESO SHOP publicly recruited "urban operation partners" from the United States for the first time to explore new markets. Open recruitment of partners hopes to attract more outstanding talents, start businesses together, and make money together. Andy Lin said, why doesn't the special search mall do the franchise chain model?

At present, the chain franchise model of the brand founded by Chinese Americans does not pay attention to operation management, team building, and no long-term planning. Both sides lack a substantial equity interest community. More chain based on the interests of the brand side is to do their own things in the end. Therefore, at present, joining is to make money quickly for me and own brand. There is no confidence in the product and management, and it is not responsible to the franchisees.

In 2018,TESO SHOP was established in New York, a chain brand store loved by the majority of local consumers in the model of Japanese and Korean brand collection stores.

Although the stores of TESO SHOP now cover all regions of New York, and each store is operated in a direct sales model, if we want to expand the U.S. market, our talent training still can't keep up with the pace of expansion.

How to crack it? Andy Lin, the founder of TESO SHOP, said: the direct sales mode is slow to open stores, the franchise mode is easy to deviate from the company's strategy, the operating partner model cleverly avoids these two weaknesses, more importantly, the partners are co-investment, the headquarters gives dry stock incentives, truly achieve a community of interests, the two sides start a business together, Only by managing together, growing together and sharing risks can we truly realize the long-term development of joint entrepreneurship.

The U.S. market is too big. As long as there is a combination of good products + good models + reliable partners familiar with the local market, can we achieve a big project brand. The partner model is to use the superior resources of partners to open up a new battlefield and share the results in the form of division of labor and cooperation.

How to become a partner?

First of all, you need to have an entrepreneurial dream and can participate in the daily operation and management of the store full-time. Love the retail industry and agree with the corporate culture (business philosophy, management philosophy) and values of Special Search Mall. Andy Lin has a "6 don't principle" when selecting partners:

Secondly,，TESO SHOP also has a team that has many years of experience in exploring and out a strange city. However, after all, there is still a lack of resources in some cities. Special Search Mall hopes to achieve a strong alliance with the help of the resources of its partners. TESO SHOP has tested the partner model in Texas and opened its first store (and then signed three stores). From the partner response, the customer feedback collected, and the observation of the relationship between store employees and managers, TESO SHOP can feel the actual market vitality of the partner model both internally and externally. Market value.

Andy Lin said that in the future, TESO SHOP will continue to implement the partner model. In terms of brand development, it also hopes that more new partners in cities will join.