Since the opening of the first store of Special Search Mall in 2018, it has been here ever since. Special search brands have a huge influence in the industry! Always in the stage of being constantly imitated and borrowed. Stores with a product line structure similar to TESO SHOP are constantly emerging, large and small. Among them, many brands not only "look the same" and "sell the same", but also have the same marketing methods. It seems that everyone sees the success of special search and wants to quickly open more stores through copying and pasting.

However, without their own thinking and innovation, such businesses not only consume consumers' love, exacerbate vicious competition, but also hinder the healthy development of the market, causing people to distrust the market. So we can't help but ask: are good business models and brands afraid of being constantly imitated? Will success really be achieved by simply imitating? Is it really impossible to balance high popularity with sustained business vitality? As a leading comprehensive fashion and lifestyle retail brand, TesoShop has responded with practical actions: new retail brands can also have long-term vitality, the key is to be based on the market, based on consumers, constantly innovate and create more value.